Technical Excellence
We deliver exceptional quality in everything we build, from AI algorithms to customer experience. Our 25+ years of expertise ensures enterprise-grade reliability in every solution.
Founded by automation experts with 25+ years of experience, MaxTAF represents the next evolution in Salesforce testing. We're pioneering AI-powered automation technology that transforms how enterprises approach quality assurance.
From Enterprise Automation Pioneers to Salesforce Revolution
Founded Code Development Ltd - automation pioneers
Developed breakthrough automation frameworks
Launched cloud-native automation platform
Revolutionary Salesforce UTAM integration
Debuted AI-powered UTAM Recorder technology
Founded in 1997 as Code Development Ltd, we began as automation pioneers when enterprise test automation was just emerging. Our early expertise in complex system integration and automation frameworks laid the foundation for understanding what makes enterprise testing truly effective. Over 25+ years, we've perfected our automation expertise working with enterprise clients worldwide, building deep knowledge of what works at scale. This expertise culminated in our breakthrough: the world's first AI-powered UTAM Recorder for Salesforce. In 2022, we achieved native Salesforce UTAM integration, becoming one of the first platforms built specifically for Salesforce's testing framework. Our 2024 debut of the AI-powered UTAM Recorder represents the pinnacle of our quarter-century automation expertise. As a family-owned business, we maintain the personal touch and long-term perspective that builds lasting partnerships. Our clients aren't just customers – they're collaborators in our mission to revolutionize Salesforce test automation.
See Our UTAM Innovation"When I started Code Development Ltd in 1997, Java was revolutionary new technology, and enterprise automation was just a dream. I spent countless nights debugging complex systems, understanding that testing was the bottleneck preventing rapid innovation. Those early challenges taught me that great automation isn't just about tools – it's about understanding real problems and building solutions that work in the messy reality of enterprise environments. Every client taught us something new, every failure made us stronger. Seeing Salesforce emerge as the enterprise platform of the future, I knew we had to bring our 25+ years of automation expertise to this ecosystem. The UTAM framework gave us the foundation, but it was AI that let us finally deliver on the promise we'd been working toward since day one: automation that just works. MaxTAF represents everything I've learned about building enterprise software that truly serves its users. It's not just technology – it's the culmination of a quarter-century journey to make testing faster, more reliable, and accessible to everyone."
Generations of Excellence
Being a family business in the fast-moving tech world gives us unique advantages. While publicly traded companies focus on quarterly results, we can invest years in breakthrough innovations like our AI UTAM Recorder. Our three-generation approach means decisions are made with the next decade in mind, not the next board meeting. This long-term perspective is why we've maintained 98% customer retention and why our team members stay with us for years, becoming true automation experts. When you work with MaxTAF, you're working with people who have a personal stake in your success. That's not corporate speak – it's the reality of how family businesses operate. We succeed when our customers succeed, and that alignment drives everything we do.
Meet Our TeamThe values that drive every innovation and guide every client partnership
We deliver exceptional quality in everything we build, from AI algorithms to customer experience. Our 25+ years of expertise ensures enterprise-grade reliability in every solution.
From Java pioneers to AI automation leaders, we continuously push boundaries with cutting-edge technology. Our R&D investment keeps clients ahead of the curve.
We build lasting relationships through transparency, reliability, and genuine commitment to customer success. Our 98% retention rate speaks to the trust we've earned.
We solve real problems with practical technology that works in the real world. No complexity for complexity's sake – just solutions that deliver measurable value.
Our Leadership Team
Meet the people driving MaxTAF's innovation and Salesforce automation breakthrough
Management
Dusko Delic
Managing Director & Product Owner
Founder and visionary who guided MaxTAF's evolution from automation pioneers to Salesforce innovation leaders. After 25+ years perfecting enterprise automation, now leads R&D for breakthrough UTAM Recorder technology.
Alexander Delic
Director of Business Operations
Seasoned sales, marketing, and operations professional driving MaxTAF's Salesforce market expansion. Expert in partner engagement and revenue generation, with deep understanding of enterprise automation markets.
Sales & Marketing
Geraint Thomason
Chief Revenue Officer
Leads sales strategy for MaxTAF's Salesforce market expansion. Former IBM, EMC, and Colt Telecom executive with deep enterprise software experience. Oxford graduate with MBA from Warwick.
Karolina Szymanska
Chief Marketing Officer
Drives marketing strategy for MaxTAF's breakthrough Salesforce technology. Dynamic leader with experience in technology sectors, passionate about AI innovation and market transformation.
Customer Success
Marko Delic
Chief of Customer Success
Chief customer liaison ensuring successful adoption of MaxTAF's Salesforce automation. Provides expert support, training, and guidance for enterprise implementations.
Development & Security
Danijel Sudar
Senior Developer
Leads development of MaxTAF's cloud platform and UTAM integration. 6+ years with MaxTAF, expert in microservice architecture, database management, and modern web technologies.
Paul Holland
Chief of Security
Ensures enterprise-grade security for MaxTAF's cloud platform. Reviews and improves security practices to maintain ISO27001 certification and protect client data.
Salesforce Innovation
Will Sandy
Salesforce Innovation Lead
Leads MaxTAF's revolutionary Salesforce UTAM Recorder development. Software engineer and AI specialist driving the breakthrough technology that transforms Salesforce testing.
Ready to work with the team that revolutionized enterprise automation and is now transforming Salesforce testing? See our breakthrough UTAM Recorder technology in action.